How do we show our projects

Our Statement of Work

A technical proposal, often called a "Statement of Work,” is a very importante step of processo. Its
objectives are to :

1. Identify what work is to be done
2. Explain why this work needs to be done
3. Show the reader that we are qualified for the work, have a plausible
management plan and technical approach, and have the resources needed to complete the
task within the stated time and cost constraints.

For this reason the Powerhouse meets all the criteria to produce a proposal that meet customer needs

The proposal presents a detailed implementation plan with phases determined who will be in charge of each phase.


Getting a Briefing

But...where do we start ?

To provide a best practice guide to constructing a briefing format we analysed responses to the research survey and combined this with formats supplied during training sessions. From the research survey a significant number of advertisers are using a style which uses a set of questions based on a strategic planning approach (Stephen King et al). These were set out in the first edition of this guide and it’s gratifying to see their adoption.

These are:
• Where are we now?
• Where do we want to be?
• What are we doing to get there?
• Who do we need to talk to?
• How will we know when we have arrived?

These questions provide the logic for the thinking process for a brief. Often they are used as sub-heads to the broader section headers e.g. Target Audience (who do we want talk to?). This interrogative style acts as a form of tutorial for those writing the brief. It also became clear that most marketing communications briefs have three broad areas of heading; those that describe the background, the brief itself, and an implementation and process section.


We proud to do what we do

Partnering for Design Success

In today’s marketplace, image is everything. How your company looks to the outside world sets the tone for all of your interactions – with customers, partners, media and other key stakeholders. You cannot afford to present an unprofessional or inconsistent image in a competitive and crowded landscape.

Partnering with an experienced graphic design team ensures that your organizational image achieves maximum positive impact on your target audiences. You need a partner that understands how to create or revitalize an organization’s visual identity standards and extend these frameworks into creative, project-specific approaches.


Step by step process

A Four-Phase Approach to Design Excellence

We believe that good quality design requires more than just creativity. It requires research, analysis and close collaboration with you to reflect your organization’s vision, strengths, messages and priorities.

To ensure that our design aligns with your expectations, we’ve developed a four-phase process to guide us every step of the way.

Phase I: Research

Before any actual creative work begins, PowerHouse Inc. conducts extensive background research. We will meet with you to understand your goals, audience needs and project expectations. In addition, we will conduct market, customer and competitive research to gather additional insight.

Once our research is complete, we will provide a creative brief to summarize the results of our inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.

Phase II: Design

When our analysis is complete and you are on board with the initial concepts, design work begins. We keep your communication needs and priorities at the core of every design decision – from colors to image selection to font styles. Typically, we explore several different creative approaches before centering in our main creative ideas. Based on your feedback, we evolve these creative approaches into comprehensive design directions. As part of this process, we will deliver at least two creative concepts for your evaluation.

Phase III: Implementation

After you select your preferred creative direction, we begin design execution. PowerHouse Inc. works with you to select images and gather copies for the final design pieces. We produce draft outputs for your review and make sure that your input is reflected before any piece goes into production.

When your quality standards (and ours) are achieved, we prepare your design pieces for final production. We collaborate closely with any third-party vendors (such as printers) to make sure that the finished product meets your expectations.

Phase IV: Evaluation

After the design is complete, we follow up with you to assess the outcome of the project. We are keen to hear not only your insights on our process and designs, but also any feedback you have received from your audiences. If desired, we can work with you to design data-gathering tools – such as customer surveys – to collect insight from your target audiences.

Subscribe to this RSS feed

Are you loking for business in Brazil ? Got it. Our team has the answer for you

To do business effectively with Brazilians do not just translate the material, you should think like them, this is our specialty.

Log In or Sign Up

Forgot your password? / Forgot your username?